Jan 22 2008
Brands and domains market
Last night I made some research on domain names major domains auction sites and I didn’t found many options. A lot of good domain names are parked and not for sale, but many domains are listed for thousands of dollars even the name is not a big deal apparently. The top bid on Sedo, for example is indian.com, with 150.ooo$ and doesn’t have 1000 unique visitors daily. You can reach this number easily on any domain name without professional search engine optimization in few weeks. On Afternic I found pchs.com listed with 5 million minimum offer. Now, this is a hilarious auction.
This article is not actually about “dot com” prices. If you want to spend thousands of dollars only for a domain, be my guest. I will try a different approach. First of all I’ll contact a branding company because their experience will save me a lot of time. They will make some research about my business and together we will choose the name for my domain.
If you don’t have enough money for a branding agency then try to follow some simple principles:
- Choose a name that describes as much as possible your business idea. Don’t buy littlekittens.com for selling gloves.
- Choose a name easily readable by your target customers. If your audience is located mostly in Florida, don’t choose a French domain name.
- Try to find a short name. Names like myglovelittleshop.com isn’t very easy to remember even it best describes your business.
- Try to avoid “dirty words”if you have nothing to do with adult only business. A name like glovesexperience.com may be filtered by some child protection software or company firewalls.
- Buy the domain name before finish the website and before starting advertising campaigns.
Good luck with domain names research!
